MTN
Ambassadors are generating excitement among the youth, especially the
followers of the entertainment industry, as the likes of Wizkid, Davido,
Iyanya, Kcee, Don Jazzy, Praiz, Tiwa Savage, Chidinma, iMike and
Harrysong go in search of their look-alikes. Supported by the largest
ICT company in Africa, the initiative will give the over 70,000,000
youth population an opportunity to share the spotlight with some of the
finest musical superstars in the country. In addition, a VIP treat and
invitations to exclusive youth parties, with the celebrities in
attendance, are already in place for the look-alikes and fans.
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Speaking
with one of the artistes, Iyanya Mbuk, he said “the objective of this
youth-centric, entertaining initiative is to connect the teeming youth
population, who cherish stardom and have been supportive, with their
favourite artistes as well as help fans in general bond with the music
industry in Nigeria”.
The
“Kukere” master further mentioned that the selection, which has already
begun, is taking place on MTN Twitter handle, Facebook page and
Instagram account because the company has the largest subscriber base
and technology that will make the process smoother and effective.
He
therefore urged interested youths to be part of this laudable project
by tagging their pictures with their look-alike artiste names and follow
each entry with hashtag #MTNCelebdouble. More so, the Project Fame
winner mentioned that the procedure includes subscription for any of the
artistes Callertunez.
In
a bid to generate more excitement, the artistes have decided that the
top two most look-alikes, for each of the artistes, will be selected for
an all-expenses paid VIP day with the full perks of being a star at an
exclusive location before a once-in-a-lifetime party at three clubs
spread across the western and eastern regions of Nigeria. Information
gathered further reveals that the parties which will take place on the
same day will have an even spread of the superstars and their
look-alikes.
In
a separate interview, another artiste, Don Jazzy reiterated that the
initiative is one of several ways he and the other superstars plan to
reward the teeming Nigerian youth for their passion and consistency in
supporting the indigenous music industry.
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